This Way Neon Sign

Your logo shouldn't disappear once customers enter the shop.

Turning your existing branding into neon creates an instantly recognisable feature that can sit behind the till, on a feature wall or above your main product display.

From simple wordmarks to logos, icons and multi-colour graphics, we can adapt existing artwork into a custom LED neon design while keeping the elements that make your brand recognisable.

It gives your physical store the same visual identity customers already associate with your packaging, website and social media.

Want your shop name or logo? Create it in our AI-enabled neon sign customiser, or send us your logo for a quote.

Your neon colour should work with your brand rather than fight against it.

Snow White creates a clean, contemporary look and works particularly well with minimalist retail interiors. Warm White gives boutiques and lifestyle stores a softer, more premium feel, while stronger colours such as Pink, Blue, Red, Green or Orange can make a much bigger visual statement.

If your branding already uses several colours, a multi-colour neon sign can reproduce that identity much more effectively.

The surrounding wall colour, shop lighting and products should all be considered when choosing the final colour.

Think about viewing distance, not just available wall space.

A 60cm sign works well as a freestanding counter display or within smaller product displays. Around 80–100cm is ideal for shelves, smaller feature walls and behind compact checkout counters.

For your main shop branding, 120–160cm creates considerably more impact, while 180cm+ can turn a large wall or window into a genuine statement feature.

If the sign needs to attract people from outside the shop, bigger is usually better than a design customers only notice once they're already inside.

One sign doesn't have to do every job.

Your main logo might sit behind the checkout, while a smaller graphic appears in the window and another design highlights a product area or fitting-room corridor.

Using several signs in complementary colours and styles can carry the same visual identity throughout the entire customer journey.

The important part is consistency: each sign should feel like another expression of the same brand rather than unrelated decoration.

Retail signage needs to look good for considerably longer than a photoshoot.

LED neon is lightweight, energy efficient and stays much cooler than traditional glass neon, making it well suited to commercial spaces where signs may remain illuminated throughout opening hours.

An optional dimmer also gives you control over brightness, helping the sign work with both bright daytime retail lighting and a softer evening atmosphere.