Colour has a huge influence on the atmosphere of a restaurant.
Warm White complements timber, exposed brick and warmer dining rooms particularly well, creating a softer glow without overwhelming the interior.
Snow White works beautifully in cleaner contemporary spaces, while Red, Orange, Green, Pink or Blue can create a much stronger statement or reproduce colours already associated with your brand.
For logos and food illustrations, combining several colours can create a much more distinctive design.
The strongest choice isn't necessarily the brightest colour — it's the one that looks like it belongs in the restaurant.